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Marvel moves into digital only issues

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Crutey Anth
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Marvel moves into digital only issues

Post by Crutey Anth » 07 May 2020, 06:38

Marvel is going digital-first (not printing single issues) for a number of titles

https://www.newsarama.com/50107-marvel- ... -only.html

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grief
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Re: Marvel moves into digital only issues

Post by grief » 07 May 2020, 13:06

Way to screw up my Captain Marvel collection (Star would've been worked in upon it's completion).
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Blackcyclops
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Re: Marvel moves into digital only issues

Post by Blackcyclops » 07 May 2020, 13:08

They all seem to be less of the flagship books...which honestly, maybe that’s what’s best for them?

But they said later this year they’ll come out in paper form...
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Magnus
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Re: Marvel moves into digital only issues

Post by Magnus » 07 May 2020, 16:47

Interesting. Probably a test balloon to see how digital only goes (and why they picked a lot of titles already a few issues in, so they know the sales numbers of the print issues). If the sales fall off a cliff it won't be replicated any time soon. If they stay the same then we'll probably see more digital-only titles since I have to assume the costs are much cheaper.

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Lavettye
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Re: Marvel moves into digital only issues

Post by Lavettye » 07 May 2020, 17:25

I wouldn't say that it's a test ballon for digital, as there won't be any valid data to compare the sale figures with. Now if they published the issues in paper and digitally at the same time, they could check which version is better received. This also is no real test if digitally is received at all, because none of these are starting point issues. The people buying these are just looking to complete a story they have been reading.

IMO, this is just a matter of neccessity. It's not just that no comics have been sold over the past five week, it's also that none have been printed and distributed, and Marvel can't truly know how soon the entire production process will be back to what it used to be. So, for now they focus on printing their main sellers and ongoing books, and they have pushed back projects that haven't started yet and don't tie into anything major, which left them with the question how to deal with these few partially released minis and soon ending series (Ghost Spider). Releasing them digitinally now gives the readers a chance to see how the stories end without having to wait for several months (which is a major letdown for any mini series), and they will print the issues in paper as soon as their printing capacities allow it.
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Magnus
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Re: Marvel moves into digital only issues

Post by Magnus » 10 May 2020, 02:17

Lavettye wrote:
07 May 2020, 17:25
I wouldn't say that it's a test ballon for digital, as there won't be any valid data to compare the sale figures with. Now if they published the issues in paper and digitally at the same time, they could check which version is better received. This also is no real test if digitally is received at all, because none of these are starting point issues. The people buying these are just looking to complete a story they have been reading.
Well, arguably you compare the digital sales to the original sales of the pre-shutdown issues (while trying to adjust for the normal fall-off that all titles have). Certainly won't be perfect, but it's something. I don't see how publishing issues in paper and digitally at the same time is any different from what already exists?

And Ironheart is a #1 issue, though apparently the title is only a two-issue series so it's probably not a valid data point for anything.

I do think you make a good point though that it might just be that Marvel is concentrating on getting their bestsellers back in print, and since these would be at the bottom of importance they might as well release them digitally so the people buying them can at least get the ending.

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Lavettye
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Re: Marvel moves into digital only issues

Post by Lavettye » 10 May 2020, 07:57

Magnus wrote:
10 May 2020, 02:17
Well, arguably you compare the digital sales to the original sales of the pre-shutdown issues (while trying to adjust for the normal fall-off that all titles have). Certainly won't be perfect, but it's something. I don't see how publishing issues in paper and digitally at the same time is any different from what already exists.
Right now they'd be comparing digital sales number when paper isn't available and only ca. five issues are realesed per a week, to paper sales numbers from a time when digital wasn't an option and ca. twelve different issues were published in the same week.

That's too many different variables to determine which change in sales numbers is actually caused by it being digital.
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